Other Ford Projects
Ford Motor Company
Having worked exclusively with Ford throughout my time at GTB and VMLY&R, I have been fortunate enough to have worked on a variety of projects across different parts of the business. While a large chunk of my time has been spent leading the design side of Ford’s growing ecommerce experience, I have included a handful of some other stand out projects below.
Mothersite Optimisation
Overview
The creation and deployment of a new optimised site in Ford Design System to all EU Markets to reduce footprint, improve customer journeys and increase speed to market.
My Role
Design Lead
Treated initially as a 6-week pitch, I was responsible for delivering both the UX and UI of new and existing critical pages. Prior to this, I worked alongside another design lead to create a brand new sitemap and navigation for Ford’s passenger vehicle site, which was driven by content, SEO, analytics and the business. Beyond week 6, I worked with the wider team to refine a clear process, while I assembled a design team and facilitated workshops to allow for us to translate content audits into tangible pages.
Transforming Ford.com
Overview
An exercise that would see the creation of 3 distinct tests to fast-track a new Ford.com experience. The all-new F-150 would be used for the ‘launching off point’ to deliver this next-generation experience.
My Role
Lead UX
As part of the European pitch team that created the Apple inspired F-150 nameplate page, I was responsible for crafting a conceptual navigation, as well as mapping the model’s page structure alongside our creative director. We worked to map out a clear narrative that would better reflect Ford’s brand purpose for current and prospective truck owners using bold and contextual content.
Cloud Based Customer Experience
Overview
Exploration into the creation and usage of high-quality content to fuel new 3D configuration experiences and how this could transform Ford’s customer experience in a connected, personalised, demanding and remote world.
My Role
Design Lead
This pitch was a great opportunity to understand the different capabilities of using smart content and how we could segment customers based on bandwidth, known IDs and in-session behaviour. As the design lead, I took a more conceptual approach, which allowed for me to push the current capabilities of Ford's configurator further. 3 different customer types were mapped out with 2D, WebGL and cloud content integrated into an embedded nameplate page experience.
Inventory Showroom
Overview
Ford’s brand-new inventory showroom would allow the business to start selling all existing stock. While this was a workstream that flowed into the ecommerce experience, the stand alone functionality represented a major milestone in Ford’s digital progression.
My Role
EU Design Lead
Having led the initial inventory work back in 2019, I was responsible for a large proportion of the UX and UI that is now seen in x countries across Europe. While I crafted a visionary piece that kick started the experience in 2020, I have since worked on scaling the experience for multiple markets, endless optimisations on a component level, as well running any relevant tests.
Want to see more?
Next Generation Configurator 2.0
Design Ops
Ford Ecommerce